To run an effective branding campaign, you need an understanding of whom your best customers and prospects are, what content they interact with, and how best to reach them effectively.
You also need it all to be easily accessible from one platform.
The Expandi Match DMP is a data orchestration platform that collects, organizes, and activates audience data coming from any source, including online, offline, mobile, and beyond. Thank to a data management platform your awareness and branding campaigns are optimized by identifying and enriching your understanding of your ideal prospects.
In our DMP platform, all collected data is transferred through API to the Programmatic Advertising platform you’re either using directly or through your agency.
Moreover, using our IP address identification technology, along with data segmentation criteria, you can target only the accounts that matter to you, rather than wasting spending on uninterested companies.
Integrated with our IP targeting technology and our unique Analytics and Intent data, our DMP platform can deliver the right content to the right people in the right accounts at the right moment maximising your media investment
The Expandi Match DMP utilizes sophisticated company IP Address tracking rather than soon expiring cookies like most other platforms. Integration with User and Device IDs information for deeper targeting.
Ensure you’re utilizing only the most recent data, all regularly updated using multiple sources including installed-base Brand and Financial data, plus fully integrated Martech tools monitoring and scoring all digital signals.
Unlike inefficient and imprecise cookies, IP targeting ensures your outbound targeting of high-value companies is fully GDPR compliant.
Expandi Match mixes intent data at the account level (top down) with individual level (bottom up) intent data, creating the only database which integrates firmographics with IP addresses as well as intent, brand, and financial data.
Automate and streamline your data-driven decision making. You can manage the platform directly or outsource the entire data management and advertising process to Expandi.
Target and engage your best-fit B2B companies